• Front Research
  • Posts
  • 💎 PRO: Microsoft Challenges Google Search Dominance with Conversational Ads for Bing

💎 PRO: Microsoft Challenges Google Search Dominance with Conversational Ads for Bing

Microsoft putting ads in Bing's chatbot experience powered by GPT-4, they are attempting to disrupt Google's dominance.

March 31, 2023

Microsoft Challenges Google Search Dominance with Conversational Ads for Bing

The "counter-positioning" framework by Helmer refers to a strategy where a competitor challenges an established incumbent by offering a new value proposition or business model that changes the dynamics of the market, making it difficult for the incumbent to respond without compromising their existing business.

Subscribe to PRO to read the rest.

Become a paying subscriber of PRO to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In.

A subscription gets you:

  • • No ads in the daily tech brief
  • • Access to Research notes before everyone else

Reply

or to participate.