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Walmart Partners with Roblox to Pioneer Virtual E-commerce Reality (2 minutes read)

Walmart has partnered with Roblox to introduce a unique form of e-commerce — selling physical goods directly to users inside the virtual gaming platform. This collaboration allows users to try out virtual iterations of select products, before purchasing through an in-game browser window, with purchased items being shipped to their home addresses. Access to this feature is limited to US users aged 13 and above.

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