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CEO Yaccarino Reveals X User Numbers. Is X In a Better Shape Than Most Think?

When we dig more into the historical numbers, these figures, if correct, actually show strength.

CEO Linda Yaccarino revealed that X user numbers at the code 2023 conference. The first reveal was that X has 225 million Daily Active Users (DAU). In a revised statement by X, the actual number is 245 million. When we dig more into the historical numbers, these figures, if correct, actually show strength.

In a series of tweets just before the company's take-over, Elon Musk revealed that the DAU number stood at 254.5 million. However, that number was most likely heavily inflated by the deal itself, as it attracted much media attention.

When we dig a little deeper, the mDAU (monetizable Daily Active Users) that Twitter reported in Q3 of 2021 was 211 million. Assuming that the 245 million number just reported by X is for Q3 of 2023, that is an increase of 16% and an annual compounded growth rate of 7.75%. It is pretty far off from a steep decline and crash that many want to portray.

💡Why does this matter?

The health of X might be better than most want to portray and think, wich might lead to an opportunity for marketing investment in the channel and increased focus and presence.

K.L - Business Edge

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