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CEO Yaccarino Reveals X User Numbers. Is X In a Better Shape Than Most Think?
When we dig more into the historical numbers, these figures, if correct, actually show strength.
CEO Linda Yaccarino revealed that X user numbers at the code 2023 conference. The first reveal was that X has 225 million Daily Active Users (DAU). In a revised statement by X, the actual number is 245 million. When we dig more into the historical numbers, these figures, if correct, actually show strength.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4e5cd409-79e8-462d-b163-0491ce69252e/Screenshot_2023-10-02_095205.jpg)
In a series of tweets just before the company's take-over, Elon Musk revealed that the DAU number stood at 254.5 million. However, that number was most likely heavily inflated by the deal itself, as it attracted much media attention.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/9ae51cfd-0d08-4ddf-a3c8-7cbaba7bf61d/Kopia_av_Stripe_valuation__1_.jpg)
When we dig a little deeper, the mDAU (monetizable Daily Active Users) that Twitter reported in Q3 of 2021 was 211 million. Assuming that the 245 million number just reported by X is for Q3 of 2023, that is an increase of 16% and an annual compounded growth rate of 7.75%. It is pretty far off from a steep decline and crash that many want to portray.
💡Why does this matter?
The health of X might be better than most want to portray and think, wich might lead to an opportunity for marketing investment in the channel and increased focus and presence.
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